Outbreak is the UK’s biggest hardcore and alternative festival, a landmark for underground culture and a stage for the eclectic, diverse lineups that define the scene. We created the festival’s full identity and visual direction, designed to capture its atmosphere: the surge of the crowd, the intensity of the music, and the flow of energy that runs through it all. The movement of the crowd was represented in motion, alongside a refreshed mark. The mark became the anchor of the system, driving posters, stage visuals, social content, and collaborations with global brands like PLEASURES and Adidas, cementing the festival’s name as it continues to grow year on year.