After having to postpone two years in a row; the world’s most iconic music festival was forced to go online for the first time in its 50 year history. Spanning 5 hours, featuring Coldplay, HAIM, IDLES & Kano, the event was one of the biggest and most ambitious online performances of the year.
YUCK® was tasked with creating an identity that celebrated the heritage of the event. Transporting the magic and mystery of the site into an online space.
We let the iconic pyramic shine at the heart of the campaign, working with a custom typeface that referenced on site engravings in the stone circle. Our work was paired with incredible visuals and performances filmed by Child Studios & Pulse Films.
The stream became one of the most-watched of the year, allowing a huge audience into one of the most exclusive festivals in the world when we needed it the most.