To coincide with the launch of Series 3, YUCK® developed a brand and identity for Top 5. The brand is bright and confrontational, with the logo 'pieced' together using some of the most iconic type in recent album art.

Our work covered every aspect of the campaign, from digital to real world advertising, merchandise, product design, photography and live visuals. We worked to challenge the perception of the band with a modern direction that stood out amongst a genre so eager to rely on the past.