Creative Direction
Motion
Branding
Translating YouTube’s most argumentative series into a bold brand and motion package
Julie’s Top 5, the YouTube series created and hosted by Julie Adenuga, one of the UK’s favourite taste-makers and personalities. With weekly episodes streamed on YouTube alongside a live chatroom, Julie & her special guests hotly debate the top 5 songs from an artist’s album or discography – it’s no wonder NME touts it as “the most argumentative show” about music. Now in its 5th Season, Top 5 continues to spark ‘arguments with your friends’ over artists like Frank Ocean, J Hus and The Spice Girls. The concept might be simple – but everyone agreeing certainly hasn’t been!
Since Season 3, we have collaborated with Julie and her team to develop a bold identity and broadcast package used across all episodes and assets. A selection of timeless music artworks are pulled together to form the logo, combined with playful motion as characters fight and struggle to find the space they need.
Since Season 3, we have collaborated with Julie and her team to develop a bold identity and broadcast package used across all episodes and assets. A selection of timeless music artworks are pulled together to form the logo, combined with playful motion as characters fight and struggle to find the space they need.






Creative Direction & Design:
Client:
Client:
YUCK
Julie Adenuga
DTTI
Julie Adenuga
DTTI