Creative Direction Campaign

Placing the back of a toilet door on the front of a record


Frank Carter & the Rattlesnakes releas their fastest selling 4th studio album “Sticky” – a modern tribute to punk rock.

Inspired by the DIY culture of punk, we took a ‘deep dive’ into the history of sticker use in punk venues and underground skateboard culture to shape and form the visual direction of the campaign. Hundreds of stickers were designed and printed to allow for the final album cover to be made by hand.

The vinyl edition featured a blank cover, accompanied by sticker sheets, providing fans with an opportunity to create their own versions of the digital pack shot in true DIY style.


Creative Direction & Design:
Photography:

YUCK
Jenny Brough





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