Building a tiny town ready to be turned upside down

'My Town', featuring Joe Talbot of IDLES, is the first single taken from Frank Carter & the Rattlesnakes album 'Sticky'

Inspired by ‘My Town’s’ lyrical painting of a grim picture of a town’s citizens letting their fears tear them apart during lockdown. The visual concept was then built around the band’s frontman, Frank, imagining a town existing within an ashtray, within which chaos ensues when he tips it around and spits into it.

A combination of film and performance, combined with green screen footage & 3D visual effects created the final clip.