End Of Suffering Campaign
Starting with the bold and minimal album artwork that represented the artist's ambitious departure from their previous sound, we directed and created a huge body of work for the End of Suffering campaign.
Our work covered every aspect of the campaign, from digital to real world advertising, merchandise, product design, photography and live visuals. We worked to challenge the perception of the band with a modern direction that stood out amongst a genre so eager to rely on the past.
YUCK is an ideas-led company specialising in creative direction, motion graphics, artwork and creative strategy.
The studio works with global music brands to bring bold and disruptive projects into digital and physical spaces.
The product of Dean Richardson, a musician and designer, YUCK lives at a point where the two industries meet.
Creative & Art Direction , Full Service Production, Photography & Film, Experiential, Curation , Brand & Identity, Product & Packaging, Merchandise, Motion Graphics , Web Design & Development , Creative Strategy, Digital Consultancy
Sony Music, Columbia, Island Records, Warner Music, Universal Music, MediaCom, Polydor, Black Butter Records, ATC, Kobalt, AWAL, Marshall, UROK, foundation.fm, One Two Many, MDDN